rethinking youth engagement

how pharma can invest in the next generation of advocacy

Youth engagement has become a familiar concept in patient advocacy. The intention is right: involving young adults makes advocacy more sustainable, more diverse, and more forward-looking. Yet many initiatives have struggled to move beyond symbolism, delivering limited value for both participants and sponsors. 

The issue is not a lack of interest or sincerity. It is a lack of clarity, structure, and real opportunities for impact. If youth engagement is to succeed, it must be designed as a long-term strategy-one that reflects demographic change, supports real contribution, and builds a pipeline of credible future advocates.

By focusing on giving advocates real opportunities to make change, we support pharmaceutical companies in developing youth engagement initiatives that are meaningful, sustained, and aligned with business goals and the lived realities of young adults. 

supporting your youth engagement work

our core services

programme design

  • works with you to clarify objectives and defined outcomes
  • sets realistic and compliant recruitment strategy 
  • integrates patient groups and training partners into the work 
  • designs outputs aligned with programme goals 

experiential advocacy and skills building

  • provides real opportunities for advocates to build skills and have an impact by writing, public speaking, and posting online 
  • 1-1 mentoring of advocates included in all packages
  • facilitates access to networks and decision makers so advocates can have a real impact 

why work with us

access to ecosystem partners 

  • excellent access to the right stakeholder networks
  • strong relationships with conference organisers and publishers
  • deep understanding of what works in this ecosystem
  • good understanding of what makes a programme successful 

experience developing talent 

  • Proven talent development and youth engagement experience
  • Expertise in articles, events, and public engagement 
  • 17 years building training programmes

get in touch to learn more



structuring our collaboration 

we can work with you as an integrated part of your team, as a training service provider, or in partnership with patient groups and non profit organisations. Get in touch to learn more. 

RARE Revolution Insider subscribers can also read my piece on rethinking youth engagement programmes.