Awareness

are you missing opportunities?

Patient advocacy and medical affairs teams often aspire to play an active role in ecosystem conversations, sharing insights that range from evolving understandings of a condition to updates on their current initiatives. Yet many companies tell us they simply don't have the time to follow through with this goal. Writing articles and exploring publication options often fall behind the day-to-day demands of the business.

That's a missed opportunity. Sponsored webinars and awareness publications do more than raise visibility, they also build brand value and deliver meaningful public benefit.

Increased awareness empowers patients to self-advocate for timely diagnosis and access to treatment. It helps clinicians recognise underdiagnosed conditions and stay informed about evolving therapeutic options.

Sponsored content enables precision targeting, and research consistently shows that audiences engage more with it than with traditional advertising.

Contributed content also opens the door to address broader issues, such as health equity and quality of life, that matter deeply to patients.  

supporting your awareness campaigns